SEO is a journey; it is not a one-time task. It is one of the pillars of Internet Marketing and every business that has a website needs to do SEO today. Most businesses that do not have an SEO consultant traditionally outsource the job to an SEO agency or ask the in-house Marketing team to take care of it.
Effective SEO can get your pages highly ranked in search engines. SEO or Search Engine Optimization is the practice of making your webiste attractive to search engines such as Google, Bing, Yahoo, etc. SEO is an ongoing process and can be incorporated into your annual online marketing budget along with things like regular website updates, newsletter mailings to site subscribers and online and offline media planning.