Monthly Archives: February 2011

Spelling telephone alphabets correctly

When communicating with people from other countries you might need to spell your name or city. A spelling alphabet, radio alphabet, or telephone alphabet is a set of words which are used to stand for the letters of an alphabet.

A ei as in Alfa
B bii as in Bravo
C sii as in Charlie
D dii as in Delta
E ii as in Echo
F ef as in Fox-trot
G dzi as in Golf
H eitò as in Hotel
I ai as in India
J dzei as in Juliet
K kei as in Kilo
L el as in Lima
M em as in Mike
N en as in November
O ou as in Oscar
P pii as in Papa
Q kju as in Quebec
R aar as in Romeo
S es as in Sierra
T tii as in Tango
U juu as in Uniform
V vii as in Victor
W dabljuu as in Whiskey
X eks as in X-ray
Y wai as in Yankee
Z zed, zii as in Zulu
Å a with a small circle over it
Ä a with two dots
Ö o with two dots
aa dabl ei
@ at
ABCD capitals
abcd lower case characters
é e acute
è e grave
/ slash/stroke
~ tilde
ü u-umlaut
___ underline
. dot 
2.3 two point three

Phonetic Alphabet is now widely used in business and telecommunications in Europe and North America. There are dozens of other standards in use throughout the world, but then the great thing about standards is that there are so many to choose from.

How to write a perfect Web Copy?

Web copy is the facilitator, not the end product. As a result, great web copy isn’t beautifully written, detailed and complex, or breathtakingly unique.  Instead, it’s useful, functional and concise. It’s a means to an end, and because of that, anyone can do it well if they understand the basic principles.

A good web copy tends to:

  • Be clearer and more concise.
  • Use shorter sentences and paragraphs.
  • Depend less on linear reading.
  • Be a lot easier to scan, with more headings, links and bulleted lists.
  • It should also have the characteristics of good writing (in general).
  • It should meet the needs of the readers.
  • It should be written for the readers, with them in mind.
  • It should communicate in more than one way – including theory, stories and diagrams.

Website copy is the text that appears on the pages of a website. It can be used to explain, inform, persuade, or entertain – and an experienced web copywriter will use it to do all of these things at some point. What you’ll be using it for depends on your situation.
Web content needs to be more scannable than equivalent print content. You can make your content more scannable in the following ways:

  • Use a descriptive page title.
  • Include the most important information in the first paragraph, and keep the language simple.
  • Include headings and subheadings to signpost your ideas.
  • Use bulleted or numbered lists instead of lists in paragraph form.

Secrets of Great Web Writing :

  • Use pull-quotes to highlight key points and add visual interest.
  • Think carefully about your links and:
  1. Link to next steps the reader is likely to want to take – or next steps you’d like them to take!
  2. Use terminology that makes sense to your readers
  3. Link appropriate words, and never use “click here” or “more”
  4. Include hyperlinks within the paragraph where possible

Before the reader does what you want them to, you’ll need to meet their needs first. In most cases you can do this by answering a crude but fundamental question every reader will have: why should I care?

Before you start to write, spend some time thinking about who will be reading your words and what they will want to gain through reading them.

The web copy you write will drastically affect the way visitors interact with your – or your client’s – website. You have the power to shape how visitors see the site, how visitors navigate it, how much visitors like it, and how effective the site is at meeting its aims. Great copy can lead to increased traffic, more leads, more subscribers, or more sales. On the other hand, bad copy can prevent a website from ever reaching its full potential. That’s why your role is so important.

Social Media Optimization for your online business

Social Media Optimization (SMO) is a term coined by Rohit Bhargava and refers to the optimization of a website in order to make it more accessible, visible and linkable in social websites and search engines by using different methods of social media activities.

SMO involves 2 basic methods to implement;

a. Using RSS feeds, sharing butttons, social news, polls, community driven links and content, related contents, videos, images, social bookmarking.

b. Promotional activities which involves blogging, commenting on other blogs, facebook page, participating in community discussions, networking profile.

Social Media Optimization is not just related to traffic generation, but also focus on marketing, brand building, online reputation building and search engine reputation managment and knowledge management.

How to use SMO for your online business ?

1. Increase your linkability

2. Participate more in online forum discussions

3. Find your target audience

4. Create meaningful, original and specific content

5. Make SMO part of your Business Process and best practices

6. Develop a SMO strategy and implement it with fresh perspective

7. Make bookmarking and sharing easy for users

8. Optimize content for readers

9. Never use viral methods to connect with your users

10. Involve actively on social patforms

11. Join websites and networks which are relevant to your website

12. Create your social media bio

13. Explore multiple methods to reach your readers and communicate

14. Write a personalized reply to people who comment or connect with you.

15. Thank people who mention your website by writing a comment or email.

Although if you are targeting social media users, the landing pages that you are sending them too should be specifically created for them. If you are sending traffic to a generic home page, then your campaign for online business will never be successful. So one should be always careful implementing a SMO strategy.

Social Media Optimization is an aspect of Social Media Marketing and is the process of optimizing the technical infrastructure of a website so that it is well-integrated with social media.

Azure Services Platform : An Introduction

What is Azure Services Platform?

The Azure™ Services Platform (Azure) is an internet-scale cloud services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services that can be used individually or together.
Azure provides an open, standards-based and interoperable environment with support for multiple internet protocols, including HTTP, REST, SOAP, and XML.

Microsoft also offers cloud applications ready for consumption by customers such as Windows Live™, Microsoft Dynamics™, and other Microsoft Online Services for business such as Microsoft Exchange Online and SharePoint® Online. The Azure Services Platform lets developers provide their own unique customer offerings by offering the foundational components of compute, storage, and building block services to author and compose applications in the cloud.

windows azure

windows azure

Windows Azure

Windows® Azure is a cloud services operating system that serves as the development, service hosting and service management environment for the Azure Services Platform.

Windows Azure provides developers with on-demand compute and storage to host, scale, and manage internet or cloud applications. Windows Azure supports a consistent development experience through its integration with Visual Studio. Windows Azure is an open platform that will support both Microsoft and non-Microsoft languages and environments. Windows Azure welcomes third party tools and languages such as Eclipse, Ruby, PHP, and Python.

To build applications and services on Windows Azure, developers can use their existing Microsoft® Visual Studio® 2008/2010 expertise. In addition, Windows Azure supports popular standards and protocols including SOAP, REST, XML, and PHP.

Windows Azure is the foundation of Microsoft’s Cloud Platform. It is an “Operating System for the Cloud”, which provides essential building blocks for application developers to write scalable and highly available services. Windows Azure provides:
• Virtualized Computation
• Scalable Storage
• Automated Management
• Rich Developer SDK

Windows Azure Storage allows application developers to store their data in the cloud, so the application can access its data from anywhere at any time, store any amount of data and for any length of time, and be confident that the data is durable and will not be lost. Windows Azure Storage provides a rich set of data abstractions:
Windows Azure Blob – provides storage for large data items.
Windows Azure Table – provides structured storage for maintaining service state.
Windows Azure Queue – provides asynchronous work dispatch to enable service communication.

What NOT TO DO while blogging !

We usually start a blog to write either our personal experiences or thoughts. While some other write professional blogs as a part of their expertise on a subject being Subject matter Expert. But even doing so, many of us make some mistakes which unknowingly effect our readers.

Blog usually has variety of readers, some savvy and other not-so savvy. Not everyone understand the way you express your thoughts on your blogs if you are making the following mistakes :

1. You don’t own a domain name

2. You don’t offer email subscription

3. You have not given credit to the owner of the image or video used in blog

4. Irregular posting of blog posts

5. You don’t focus on target audience

6. You change the name of your blog too often

7. You don’t have an About Me/Us Page on your blog

8. You don’t have a Contact Me/Us Page

9. Spelling Mistakes in Content

10. You are running too many advertisements on your blog

11. You don’t include images or videos in your posts

12. Not using permalinks

13. No browser compatibility for your blog

14. Explaining content or confusing readers

15. Not replying to comments

16. Using Hyphen in your domain name

17. Not a predictable and reliable source of information

18. Not focused on 2-way relationship with readers

19. Not enough knowledge about SEO

20. You are not humble with your readers

21. Expecting people to visit your blog without spreading a word about it

22. Using irrelevant Titles or headlines for your blog posts

23. Writing too little or too long

24.  Not using Social Media Optimization

25. Focusing more upon Quick Traffic than Loyal Readers

If your doing these things, then it is high to change your strategy while blogging and re-implement it by focusing more towards what readers want and not only on monetizing your blog.